ABOUT ME
Creative Thinking That Makes a Difference
My passion for design started with graphic design and art direction, which eventually led me to User Experience Design. With a Master's degree in UX design and over 12 years of professional experience in the field, I have been able to hone my skills and perfect my craft. For the past five years, I have been focused on product design, creating intuitive user experiences that meet business objectives.
​
As a UX designer, I am devoted to designing user-centred experiences that meet the needs of the target audience. My ultimate goal is to find a challenging role that will enable me to utilize my skills and expertise to develop cutting-edge and innovative designs.
2018-2020
Talabat - Delivery Hero MENA
Product Designer
• Worked design and implementation of new platform features and functionalities.
• Focused on Talabat Pay, conducting extensive research, testing, and iteration for a seamless user experience that aligned with user needs and business goals.
• Collaborated with cross-functional teams to develop an efficient product design system, ensuring consistent branding across touchpoints.
• Effectively communicated and collaborated with stakeholders, delivering high-quality design solutions to meet business and user objectives.
• Utilized UX design expertise to create impactful solutions, driving user engagement and enhancing customer satisfaction, contributing to platform success.
2014-2016
LANDMARK GROUP (SPORTSONE)
Senior Graphic Designer
• Collaborated closely with the Marketing Manager and team to execute creative campaigns, online and offline, from concept to delivery.
• Utilized data-driven insights for database marketing, optimizing performance for clients like Banks, Shukran, and Fitness First.
• Contributed to marketing strategy development by leveraging deep audience understanding and market trends.
• Coordinated with external vendors for timely, brand-aligned, and impactful material delivery.
2020-2021
ALPES GROUP
(5asec UAE)
Digital Product Designer/Art Director
• Researched and conducted interviews to identify opportunities for improving the mobile application.
• Led the creation of the new version of the application, incorporating user-centric features and enhanced user experience based on research insights.
• Developed wireframes and prototypes for the updated UI, ensuring a seamless and intuitive design.
• Managed the developers throughout the development process until the successful launch of the new application.
• Spearheaded brand identity and marketing materials, both online and offline.
• Ensured brand consistency and timely execution with vendors.
2016-2018
TALABAT
Art Director
• Aligned design strategies with marketing initiatives to target the desired audience effectively.
• Provided art direction to the creative team, ensuring high-quality and cohesive work across all channels.
• Managed communication with vendors for timely execution of print and digital deliverables meeting brand guidelines and strategic objectives.
• Kept abreast of industry trends and integrated new design techniques and technologies to enhance creative output.
2014
VODAFONE Egypt
Digital Graphic Designer
• Maintained brand guidelines, seeking constant UX enhancements.
• Contributed to strategies boosting user experience and website traffic.
• Spearheaded website and app revamp, optimizing user experience across all online channels.
• Designed engaging social media content aligned with brand messaging.
• Demonstrated leadership, strong communication, and attention to detail.
2012-2014
SYNERGY ADVERTISING
Senior Graphic Designer
Manage a creative/design function to create, execute and produce a variety of digital and print solutions, including marketing collateral, event materials, intellectual capital, advertisements, social media, websites, and presentations.
2010-2012
ENVISION ADV.
Senior Graphic Designer
Responsible for conceptualization and design of solutions from concept to completion. Direct the work of one or more junior designers who generate comps and create layouts and final art, create artwork for business and marketing materials by hand and by using computer technologies